OzInDi Radio Australia
Big Sound 2024 Podcast - Holly Hebe
The Australian live music scene has faced a turbulent few weeks, marked by the cancellations of major festivals like Groovin’ the Moo, Splendour in the Grass and now Spilt Milk. These events have sparked a flood of news reports highlighting the challenges plaguing live music and how current economic conditions are making the industry increasingly unsustainable.
While the spotlight has primarily been on the big festival market, it’s important to address the underlying issue: the necessity of a healthy and sustainable grassroots economy. Without strong local foundations, we cannot hope to build a robust live music industry in Australia. The first critical step in this process is restoring confidence among artists, venues, and audiences.
A report by Creative Australia, based on a 2022 survey, reveals a significant shift in Australia’s arts sector following the COVID-19 pandemic. The data shows that while 97% of Australians engaged with the arts and 68% attended live events, the frequency of attendance has decreased compared to pre-COVID times. This decline reflects broader changes and challenges within the industry.
A separate report released this week by the arts body highlights the financial struggles of the sector. Only 56% of Australian music festivals in the last financial year turned a profit, with rising costs of insurance and policing cited as key factors.
The music industry is at a breaking point, requiring a concerted effort to reorganize and rejuvenate it. Some argue that what we are witnessing is a “market failure,” characterized by an oversaturation of festivals, poor programming, high costs, and low confidence. They suggest that this issue should be addressed by businesses. However, the overwhelming public interest underscores the vital role live music plays in our cultural fabric.
One of the critical issues is a collapse in market confidence. The live music sector has become increasingly disconnected from its audience. Audiences have evolved in their preferences and expectations for live music, finding simpler and more convenient entertainment alternatives. To thrive, the industry must adapt to these changes.
The terms of reference for the federal inquiry signal a comprehensive and holistic approach to revitalizing the music sector. This initiative aims to address a wide range of issues, from local artist development and economic benefits to sustainability and international growth.
However, covering such an extensive scope comes with the challenge of ensuring that outcomes are not spread too thinly or focused on short-term fixes rather than meaningful long-term reforms. The inquiry must strike a balance between immediate solutions and sustainable changes that will benefit the industry in the long run.
Wardle cautions that without a significant increase in jobs for musicians offering fair pay and conditions, any major announcements will fall short. Ensuring that the voices across the sector are heard is critical for guiding priorities and investments effectively. Wardle stresses the importance of amplifying artists’ voices and creating representative opportunities and inclusive structures. This will help prevent exclusion based on cultural background or the type of music they play.
The industry must prioritize the quality of its offerings and provide safe, accessible, and valuable experiences for both customers and musicians. By doing so, the industry can rebuild trust and engagement. Once audiences and musicians feel valued and excited about the live music scene, positive word-of-mouth will drive growth, and investors will be more likely to follow suit.
In conclusion, the federal inquiry’s holistic approach has the potential to bring about significant improvements in the music sector. However, it must focus on long-term reforms, fair pay for musicians, and inclusive practices to ensure sustainable growth. By addressing these core issues, the music industry can thrive, benefiting artists, audiences, and investors alike.
Written by: manager
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