Perth-Based App to Challenge Spotify & Vax Stage Pass | Music News

Melanie Bainbridge and Harry Deluxe, who have decades of experience in the music industry — most recently in the band Mama Red and the Dark Blues — have watched the decimation of revenue streams for recording artists and decided to do something about it.

They are creating a music streaming app called The Pack for unsigned, original local artists.

“All we’re doing is turning the business model of streaming on its head,” Ms Bainbridge told business leaders at a startup forum 

“Instead of effectively benefiting the people at the top, it benefits the creator. So it gives them a revenue stream.”

Listeners and businesses can subscribe to The Pack as patrons, with the money going straight into the pockets of artists.

“There’s no labels or middlemen, so we’re actually cutting out a very big part of that conversation, and it’s meaningful to artists because they’ll get a much larger percentage of the streaming royalty,” Ms Bainbridge said.

Artists would receive 40 per cent of all revenue generated by The Pack, and the rest would go back into developing the business.

They say it will promote local unsigned artists who are “invisible” on major streaming platforms, without the backing of record labels to support them

The idea is for listeners to help curate playlists in the businesses they frequent.

The app will initially be trialled around parts of Perth, with the aim of launching commercially in August next year.

Meanwhile, to enter the Vax Stage Pass, enter here – Vaxstagepass – https://vaxstagepass.com.au/enter-now/

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Homebrewed is a radio program and podcast dedicated to supporting the Australian Music Industry. Cameron Smith and Eamonn Snow have been presenting Homebrewed since November 2017 and have received excellence awards and the admiration of local bands for their presentation of Homebrewed and their continued support of the Australian music scene. This podcast is designed so you can enjoy conversations with musicians, industry representatives and music media personalities.

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